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Leonard, Byrd, And Sutton Represent Ben Hogan Golf
Sutton Continues with Ben Hogan While Langer Transitions/Switches to Top-Flite
Chicopee, MA, January, 2004
The Top-Flite Golf Company will be well represented by both
captains at the 35th edition of the Ryder Cup Matches to be played at Oakland Hills Country Club, in Bloomfield Hills,
Michigan, September 17-19.
Hal Sutton, who accepted the U.S. Ryder Cup captaincy last October, will continue to
represent the BEN HOGAN brand in 2004 while Bernhard Langer, who will serve as captain of the European Team
for next year's 35th Ryder Cup Matches, will represent TOP-FLITE on both the PGA and European Tours.
"We are thrilled to have Bernhard and Hal, two of the greatest ambassadors of the
game, represent our company and both our TOP-FLITE and BEN HOGAN brands, respectively," stated Lou Tursi,
executive vice president of sales, marketing, and customer service. " Both are gentlemen of the game who
epitomize class and a level of professionalism that make our company proud."
According to Tursi, Sutton and Langer are natural fits for the company's brand strategy on tour.
"Our focus on tour in 2004 is to strike a good balance among premier players, proven players, and
prospective players for both the TOP-FLITE and BEN HOGAN brands," added Tursi. "Bernhard and Hal are clearly premier
players who contribute to the development of the great products they play and validate the equipment through their success."
Sutton, who will play the BEN HOGAN APEX Irons and BEN HOGAN golf ball, will wear a BEN HOGAN hat
and glove, and carry a BEN HOGAN bag. He has played on four Ryder Cup teams and was the anchor of the 1999 U.S. team that
rallied on the final day to beat Europe at Brookline. He will be tasked with bringing the Ryder Cup back to the United States
after the Europeans last won by the largest margin in 17 years.
"There have been many great players who have captained the Ryder Cup before me, but the fact that
Mr. Hogan himself was a Ryder Cup captain makes the honor much more special. I knew Mr. Hogan personally, and I have
great respect for what he stood for," stated Sutton.
Langer, who has endorsed the BEN HOGAN brand the past few years, will continue to play BEN HOGAN APEX
irons but he will transition into playing a TOP-FLITE STRATA TOUR ACET golf ball, wearing a TOP-FLITE hat and golf glove,
and carrying a TOP-FLITE golf bag.
Langer, 45, is the 19th golfer to captain a European Ryder Cup Team against the United States,
and the first from Germany to be accorded the honor.
"It's a fabulous honor to be named European Captain and to join Hal with this honor,"
said Langer. "I've never made a secret of how much I enjoy being part of The Ryder Cup, and to be the Captain
makes me feel very proud, especially as the first German golfer to hold this prestigious role."
The Top-Flite Golf Company is a wholly-owned subsidiary of Callaway Golf Company and is the world's
largest golf ball manufacturer. It is the first U.S. manufacturer of golf balls, dimpled golf balls, two-piece golf balls,
multi-layer golf balls, and American-made golf clubs. Under The Top-Flite Golf Company umbrella are the TOP-FLITE,
TOP-FLITE STRATA, and BEN HOGAN brands. To find more information on The Top-Flite Golf Company call Consumer
Relations at TFGOLFCO (866-834-6532).
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