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Sport-haley
And Spalding Sports Worldwide Announce Expansion Of Ben Hogan
Apparel Licensing Agreement
Denver, Colorado - July 23, 2002
- Based on the early success of the BEN HOGAN apparel
collections launch, Sport-Haley Inc. and Spalding Sports Worldwide,
Inc. today announced an international expansion plan that will include
the United Kingdom, Sweden, Mexico, and various Caribbean countries
as part of a second phase distribution campaign.
The two companies have
modified their licensing agreement, which began in May 2001, granting
Sport-Haley a license to design, and manufacture a complete collection
of men's premium golf apparel under the BEN HOGAN brand name. The
licensing agreement was initially limited to the United States.
"Our initial launch
of the BEN HOGAN apparel collections has exceeded our expectations
under difficult market conditions," stated Kevin M. Tomlinson,
Sport-Haley's Chief Executive Officer. "It seemed natural for
our companies to expand on an international basis."
In addition to the
UK, Sweden and Mexico, the expansion includes Aruba, Cayman Islands,
Jamaica, Dominican Republic, Bahamas, and British Virgin Islands.
"We are currently
identifying other distributors for those markets and will look to
leverage a combination of Spalding subsidiaries and independent
distributors on a per-location basis," added Tomlinson.
"Our expanded
agreement with Sport Haley is a great step in building upon our
established BEN HOGAN brand," stated Tammy Talerico, director
of worldwide licensing for Spalding. "The initial fall 2002
launch of our U.S. apparel line has been well received, and we anticipate
the line will be embraced by the international marketplace."
Sport-Haley, Inc. designs,
contracts for the manufacture of, and markets quality men's and
women's fashion golf apparel and outerwear under the HALEY
label and premium men's apparel under the Ben Hogan label.
The Company's fashion golf apparel is known for its innovative styling,
high quality fabrics, generous fit and classic appearance. HALEY
apparel is primarily sold in the premium and mid-priced markets
through a network of independent sales representatives and distributors
to golf professional shops, country clubs, and resorts across the
United States and internationally. The Company also sells HALEY
apparel to corporate, college, university and other markets. Ben
Hogan apparel is marketed to elite golf professional shops,
upscale resorts and exclusive department stores within the United
States.
Spalding Sports Worldwide
is the nation's first full-line sporting goods company. Its leadership
and innovative products have led to revolutionary breakthroughs
in virtually every major sporting goods product category. Under
the Spalding umbrella are the STRATA, TOP-FLITE, ETONIC, BEN HOGAN,
and DUDLEY brands. To find more information on Spalding, visit their
website at http://www.spalding.com or call their Consumer Relations
Department at 800-SPALDING (772-5346).
"Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: When used in this release, the words "may,"
"will," "expect," "anticipate," "continue,"
"estimate," "project," "intend," "believe,"
and similar expressions are intended to identify forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933 and Section 21E of the Securities Act of 1934 regarding
events, conditions and financial trends including, without limitation,
business conditions and growth in the fashion golf apparel market
and the general economy, competitive factors, and price pressures
in the high-end golf apparel market; inventory risks due to shifts
in market demand and/or price erosion of purchased apparel, raw
fabric and trim; cost controls; changes in product mix; and other
risks or uncertainties detailed in Securities and Exchange Commission
filings made by Sport-Haley, Inc. Such statements are based on management's
current expectations and are subject to risks, uncertainties and
assumptions. Should one or more of these risks or uncertainties
materialize, or should underlying assumptions prove incorrect, the
actual plan of operations, business strategy, operating results
and financial position of Sport-Haley, Inc. could differ materially
from those expressed in, or implied by, such forward-looking statements.
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